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The days when the web was mainly accessed from desktop computers and laptops are long gone. According to Statista, there are now more than 3 billion smartphone users worldwide, and well over 60 per cent of online searches currently originate from mobile devices.
Responsive web design
Now ask yourself this question: What would most of those people do if they try to access your business website from one of these devices and they have to keep on scrolling or resizing the whole time in order to view the content? You already know the answer: they will leave.
In comes responsive web design, the solution to web users’ expectations that websites should work properly and look good on all types of devices.
A responsive website automatically adapts to the various resolutions and sizes required by different devices. That totally eliminates the need for separate desktop and mobile versions of the same website. Instead, you only need one version that responds and scales intuitively depending on the type of device the visitor uses.
The Benefits of Having a Responsive Website
Below we list 7 reasons why your business needs a responsive website.
1. Improve user experience (UX)
According to Google Think Insights, around 70 per cent of web users who arrive at a website that delivers a bad user experience on their mobile device will leave. A responsive website will prevent this from happening because it will seamlessly adapt to their device and give them a pleasant experience that will linger long after their visit. This will in turn help to boost the perception of your brand people have.
2. Reach a new audience
With a responsive website, you will reach a huge audience who do not have the benefit of surfing the internet from a personal computer. This will help to increase your website traffic – and more visitors very often translate to more enquiries and eventually also more sales.
3. Improve Google ranking
Google has taken a very clear stance on website responsiveness The company has openly stated that, when it comes to search rankings, responsive websites will typically be given preference over non-responsive sites. In fact, if your website is not optimised for mobile devices you stand a very good chance of seeing a decline in Google rankings.
4. Lower bounce rates
Your content might be great, but if it’s hard to digest on a mobile device, the likelihood of users becoming frustrated and leaving in search of a website that will answer their questions without all that effort becomes very high. A high bounce rate in turn tells Google that your website might not be what the average visitor is looking for. This could negatively affect your site’s Google ranking for that specific search world or search phrase.
5. Improve conversion rates
The combination of an improved user experience and better Google rankings can often lead to higher conversion rates. Add to that the fact that you will reach a bigger audience, and that bounce rates are very likely to drop, and you have a strong foundation for success.
6. Reduce the cost of website maintenance
If your web designer creates two separate versions of your company website, one for desktop and another one for mobile, you will in the future have to pay for updating both versions. If you decide to change the look of the website, for example, both these versions will have to be redesigned. With a responsive website, there is only a single version. This makes website management easier and more efficient, and in the long run, reduces costs.
7. Easy analytics monitoring
If you have more than one website to cater to different devices, you will also have a problem when it comes to analytics. You will be stuck with several sets of analytics which you will have to find a way to combine into a sensible whole. With a responsive website, you have only a single source of information, which makes studying analytics a breeze.
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