The World Wide Web has continued to grow ever since its inception in 1989. Today, there are over on the internet and what was once considered fringe and nascent technology is now being used habitually by people all over the planet. The quick adaptation of the web can mostly be boiled down to the new opportunities that could be found in the digital space, and it did not take long for businesses to see these opportunities and create websites of their own.
As the world continues to advance its digital space, start-ups must ensure that they are not left behind. There are countless reasons why businesses should have a website, but here are some of the most important ones:
The Digital Influence
While many start-ups may only sell through brick-and-mortar stores, this should not act as justification for not having a website as the influence of the digital space reaches far beyond the borders of the screen. Research conducted by Deloitte Insights as far back as 2016 showed that for every dollar spent in a brick-and-mortar store, , and today that figure has grown significantly.
Consumers want to be informed about a product before buying it, and often use the internet to gain that information. So, it is likely that businesses that choose not to have a website are likely losing out on many customers to competitors who already have a web presence. Owners of start-ups without a website must think of every person who goes into a search engine looking for a service they offer as a lost customer.
Monitor Your Performance
Websites provide a key advantage to start-ups because it is often a great way to monitor the performance of your business. Through web analytics, you can not only determine the traffic and popularity of your website but also observe other important statistics, such as how many pages users are visiting on your website or how users are getting to your website, e.g., search engines, URLs, social media, etc.
Analytical tools are a great way to gauge what is currently working for you and what isn’t. Start-ups having such data is a gold mine as these statistics allow them to make more informed decisions about their business.
Manage Your Customers
A website gives you a great way to market to your customers through (CRM) Tools. These tools provide a simple way to store all relevant data about a customer into a database. This information helps you to manage and strengthen your customer relationships as it provides a way to maintain contact with potential customers, and market goods and services that you believe they may be interested in.
These tools can also be used to automate your contact centre and sales force, making it easier to get new customers and build brand loyalty. Without a website, such actions would have to be performed manually and in the physical space, which would require time and resources that could have been dedicated to increasing the growth of your start-up.
The credibility of your start-up can influence many people’s thoughts and decisions about your business, such as potential investors and customers.
While social media and other promotional platforms are excellent for building the presence of your brand, a website is still seen as the all-important element for brand credibility in the digital space, and research has shown that 84% of customers believe that a website makes a business more credible than those who only have social media pages. Therefore, start-ups aiming to achieve a high level of brand credibility must consider adding a website to their digital presence.
Have a look at the Benefits of Developing a website with WordPress: Click Here.