The Business of making websites | 20th November 2020

10 Essential Questions for Effective Website Development

Preparing for Website Development: What You Need to Know

Are you ready to transform your business with a well-planned website? Before diving into web development, it’s crucial to strategically plan your project. Skipping this step can lead to costly mistakes and a website that doesn’t meet your expectations. Whether you’re considering a custom WordPress website or exploring Shopify development, here are ten essential questions to guide your journey.

1. What is the Purpose of Your Website?

Why are you creating this website? Is it to showcase your products, enhance your brand’s visibility, or expand your subscriber base? Each goal demands a unique design strategy. Be clear about what you want to achieve, as this will dictate the entire development process.

2. Who Are Your Visitors?

Understanding who will visit your site is key to its success. Will you cater to trendy teens or tech-savvy retirees? Knowing your audience shapes everything from the website’s design to its functionality.

3. How Will Your Audience Discover Your Site?

It’s not just about building a website; it’s about making sure people can find it. How will you draw visitors? Whether it’s through SEO, leveraging Google Ads, or traditional advertising, having a robust acquisition strategy is vital.

4. What Will Engage Your Visitors?

You have a few seconds to grab a visitor’s attention. What will keep them on your site? Create compelling, relevant content that engages without being overly salesy. This is your chance to connect and make a lasting impression.

5. How Will You Differentiate Your Website?

In a sea of nearly 2 billion websites, standing out is critical. How will you make your site memorable within seconds of a visitor’s arrival? This could be through unique design elements, innovative functionality, or compelling content that positions you as a leader in your field.

6. How Will You Track Your Website’s Success?

Define what success looks like by setting clear, measurable goals. Is it through sales, new subscriptions, or website traffic? Understanding these metrics is essential for evaluating and refining your strategy.

7. What’s Your Budget?

Your budget will dictate many aspects of your website project, from design to functionality and marketing strategies. Plan not only for the initial build but also for ongoing maintenance and future enhancements.

8. What is Your Timeline?

A realistic timeline is crucial to ensure that your website is developed thoughtfully and thoroughly. Include time for each phase: planning, design, development, testing, and launch. This helps avoid the rush that can compromise quality.

9. Who Will Manage the Website After Launch?

Decide if you will handle the website’s maintenance and updates yourself or if you’ll need external support. Consistent updates and security monitoring are vital for keeping your site performing well.

10. What is Your Content Strategy?

Finally, consider your content strategy. What type of content will you produce, how often will you update it, and who’s responsible? A dynamic content strategy is crucial for keeping your site relevant and engaging.

Takeaway Thought:

“Planning a website without a clear strategy is like navigating a ship without a compass. Set your course with these ten questions, and ensure your website not only reaches but exceeds its potential.”

Ready to start your web development journey? Contact Two Hours Sleep for a consultation on your next custom website project. Whether it’s WordPress development or Shopify development, we’re here to help you succeed.