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The Business of making websites | 17th November 2020

Why Your Website Needs to Be Lightning Fast, Not Leisurely Slow

Why Does Speed Matter for Your Website?

Ever toyed with the idea of decking out your website with the latest tech gadgets and enormous images? You might ponder, “Does a bit more loading time really make a difference?” Strap in, because those precious seconds are more critical than clinching the last slice of pizza on a lively game night.

1. Google’s Performance Stage

Picture Google as a vast theatre where websites take the stage. If your site drags its feet, it’s akin to arriving late for a pivotal audition. Google let the cat out of the bag back in 2010, proclaiming, “Speed matters to us!” Fast forward to 2017, and Google’s stance had intensified: the speed of your site on mobile can determine whether you’re in the spotlight or lost in the crowd.

2. The Speedy Expectations of Today’s Users

Modern internet users are like patrons at a quick-service cafe — they expect fast delivery. Studies show that even a 2-second delay can make 10% of your audience disappear. Another couple of seconds? Wave goodbye to 25% of your visitors. The BBC reported that each additional second could see 10% more visitors leaving. It’s akin to attendees drifting away from a snooze-worthy party.

3. Converting Visitors Like Magic

Here’s a straightforward trick: the quicker your page loads, the more visitors stay to engage with your content or services. Walmart cranked up its site speed by just a second and enjoyed a 2% uplift in conversions. Companies like Mobify and AutoAnything have experienced similar boosts. It’s like winning over more party-goers by delivering punchlines faster.

4. The Return Visit Dilemma

If your site is slow, don’t count on many visitors returning. About 75% of people are likely to abandon a site that takes over 3-4 seconds to load. This is the digital equivalent of guests deciding your party is too dull to revisit.

5. Long-term Impact of Slow Loading

A sluggish website doesn’t just lose visitors momentarily; it drives them away long-term. If your site takes over 5 seconds to load, you could lose half of your potential traffic permanently. Moreover, these visitors are less likely to recommend your site to others. Slow load times can tarnish your site’s reputation quicker than an ill-advised social media post.

6. Mobile Users: The Dominant Force

With the pervasive use of smartphones, your site needs to perform flawlessly on mobile. As of 2014, a significant portion of internet traffic in the Middle East came from mobile users, a trend that has only grown globally. Today, over half of all web traffic is mobile. These users aren’t just browsing; they’re ready to shop. Make them wait, and they might just shop elsewhere.

So, why is your website’s speed crucial? It’s the difference between a blockbuster show and a theatre echoing with emptiness. Speed is the secret to not only capturing your audience’s attention but holding onto it.

Don’t let your site be the one that almost made it but faltered at the starting line. Aim to be the lightning bolt of the web, not the laggard left in the dust.

“Speed isn’t just a feature, it’s the cornerstone of a superior user experience. Accelerate your website, and the world will rush to your door.”

Sources:

  • https://www.eweev.com/blog/3-reasons-why-your-website-speed-matters
  • https://www.bitcatcha.com/blog/6-reasons-why-website-speed-matters-how-amazon-would-lose-1-6-billion-if-it-slowed-down/
  • https://www.web-behaviour.com/3-reasons-website-speed-matters/
  • https://www.cloudflare.com/learning/performance/why-site-speed-matters/