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The Business of making websites | 8th March 2021

Essential Digital Foundations: Why Every Startup Needs a Website

Imagine the internet as a bustling city, with over 1.83 billion buildings. Each website represents a unique storefront in this digital metropolis, offering services, stories, and products to anyone who strolls past. Since the inception of the World Wide Web in 1989, it’s become essential to claim your space on this virtual high street. Today, not having a digital presence is like telling the world, “Thanks, but I don’t need customers.” Here’s why every startup should launch with a website:

1. Maximising Digital Influence

Even if the heart of your startup beats within a physical store, the reach of the digital realm is boundless. Consider this: over half of in-store purchases are influenced by digital interactions. Without a website, you’re essentially ushering potential customers into the arms of competitors who are visible online. Think of each online search as a potential customer glancing at your shop window. Without a digital presence, it’s a missed connection.

2. Performance Monitoring: The Insight Tracker

Your website acts not just as a digital storefront but as a command center. Through web analytics, you can track visitor demographics, behaviours, and preferences—like having a crystal ball revealing customer insights. For startups, these data points are akin to a treasure map guiding you to success. Ignoring these insights is like navigating the seas without a compass.

3. Cultivating Customer Relationships: Beyond the Rolodex

Gone are the days when customer relationship management meant a hefty Rolodex on your desk. Modern websites, integrated with advanced CRM tools, streamline connecting and understanding your customers. It’s like hosting your clientele in a digital café where every conversation reveals deeper insights into their preferences and needs. This interaction not only allows you to tailor your offerings but also automates and optimises resource-consuming tasks.

4. Establishing Credibility

In the digital age, a website serves as your hallmark of authenticity. While social media platforms are useful for broad outreach, they don’t offer the same level of trust and credibility as a well-designed website. Consider this: 84% of consumers trust a business more if it has a website. It’s the difference between being perceived as a well-established business versus a transient market stall.

Why Launch with a Website?

Launching without a website is akin to opening a store in a secluded alley with no signage. You might catch a few curious wanderers, but what about the bustling crowd on the main street? A website is your loudspeaker to the world, an open invitation saying, “Here we are! Come on in!” It’s not just about joining the digital age—it’s about seizing the immense opportunities it offers.

“Launching a startup without a website is akin to winking in the dark. You know what you’re doing, but nobody else does.” Ensure your startup isn’t just another hidden treasure. Illuminate it with a website, and let the world take notice.