The Business of making websites | 17th November 2020

Why Website Speed is Crucial for Your Business Success

Why Does Speed Matter for Your Website?

Have you ever considered adding the latest tech gadgets and large images to your website? You might wonder, “Does a bit more loading time really make a difference?” The answer is a resounding yes. Those precious seconds are more critical than you might think.

1. Google’s Performance Stage

Think of Google as a vast theatre where websites take the stage. If your site is slow, it’s like arriving late for a crucial audition. Google has made it clear since 2010: “Speed matters to us!” By 2017, Google’s stance had intensified, stating that mobile site speed can determine your visibility in search results.

2. User Expectations

Today’s internet users expect fast delivery. Studies show that even a 2-second delay can result in 10% of your audience leaving. Add a couple more seconds, and you could lose 25% of your visitors. The BBC reported that each additional second could see 10% more visitors leaving. Speed is crucial for retaining your audience.

3. Boosting Conversions

The faster your page loads, the more likely visitors are to engage with your content or services. Walmart improved its site speed by just one second and saw a 2% increase in conversions. Companies like Mobify and AutoAnything have experienced similar boosts. Faster load times lead to higher engagement and conversions.

4. Return Visits

If your site is slow, don’t expect many return visits. About 75% of people are likely to abandon a site that takes over 3-4 seconds to load. A slow website can deter visitors from coming back.

5. Long-term Impact

A sluggish website doesn’t just lose visitors momentarily; it drives them away long-term. If your site takes over 5 seconds to load, you could lose half of your potential traffic permanently. Slow load times can damage your site’s reputation and reduce word-of-mouth recommendations.

6. Mobile Users

With the widespread use of smartphones, your site needs to perform well on mobile. As of 2014, a significant portion of internet traffic in the Middle East came from mobile users, a trend that has only grown globally. Today, over half of all web traffic is mobile. These users are not just browsing; they’re ready to shop. Make them wait, and they might shop elsewhere.

So, why is your website’s speed crucial? It’s the difference between a successful online presence and a site that visitors quickly abandon. Speed is essential for capturing and retaining your audience’s attention.

Don’t let your site be the one that almost made it but faltered at the starting line. Aim to be the lightning bolt of the web, not the laggard left in the dust.

“Speed isn’t just a feature; it’s the cornerstone of a superior user experience. Accelerate your website, and the world will rush to your door.”

Ready to optimise your website speed? Contact Two Hours Sleep today and let us help you create a fast, engaging, and successful online presence.