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A website’s navigation structure has a massive positive or negative impact on bounce rates, conversions, as well as...

For those readers who are not familiar with the term: WebP is a relatively new image format developed by Google to hel...

The definitions of the terms UI and UX sound surprisingly simple: The former stands for User Interface, and the latter f...

Not having a website at a time when around 59 per cent of humanity regularly use the internet could be compared to the b...

Web animation is a great tool to engage your visitors, demonstrate a product or service, or to simply make your webpage...

Before we delve deeper into how one can increase your website’s conversion rate, let us first make sure everyone is on...

WordPress evolved from a simple blogging service to the content management giant it is today. Now it is undoubtedly one...

A large fraction of the websites of the world’s leading brands are powered by Wordpress. But with the sheer variety of...

It has happened to everyone. The web designer turns in an incredibly well thought out design, only for the frontend engi...

Search Engine Optimization or SEO in short, is a term that encapsulates everything you need to do to improve your websit...

The Halo Effect is a cognitive bias where one attribute of someone/something affects how you think about other, unrelate...

Zeigarnik Effect: Incomplete tasks hold in people’s minds. They will continue thinking about them over and over again....