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The thinking, perspectives and approach behind
web design, development, content and marketing.

Web animation is a great tool to engage your visitors, demonstrate a product or service, or to simply make your webpage...

Before we delve deeper into how one can increase your website’s conversion rate, let us first make sure everyone is on...

WordPress evolved from a simple blogging service to the content management giant it is today. Now it is undoubtedly one...

A large fraction of the websites of the world’s leading brands are powered by Wordpress. But with the sheer variety of...

It has happened to everyone. The web designer turns in an incredibly well thought out design, only for the frontend engi...

Search Engine Optimization or SEO in short, is a term that encapsulates everything you need to do to improve your websit...

The Halo Effect is a cognitive bias where one attribute of someone/something affects how you think about other, unrelate...

Zeigarnik Effect: Incomplete tasks hold in people’s minds. They will continue thinking about them over and over again....

The “serial-position effect” describes how items that are first and last in a list are more prone to be remembered t...

Jakob’s Law: "Users spend most of their time on other sites. This means that users prefer your site to work the same w...

Miller’s Law predicts that the average person can only keep 7 (± 2) items in their working memory. History In 1...

The Hick-Hyman Law: The time it takes to make a choice increases with the number and complexity of options. Hick’s...