Blog

The thinking, perspectives and approach behind
web design, development, content and marketing.

The “serial-position effect” describes how items that are first and last in a list are more prone to be remembered t...

Jakob’s Law: "Users spend most of their time on other sites. This means that users prefer your site to work the same w...

Miller’s Law predicts that the average person can only keep 7 (± 2) items in their working memory. History In 1...

The Hick-Hyman Law: The time it takes to make a choice increases with the number and complexity of options. Hick’s...

Psychology of Design. Why design and psychology go together? I’m going to start this off with a quote: “A user int...

Copywriting is a very important part of any website and deserves attention. Like web design, too much, out of place, out...

Products - Products are Tangible. Products manage to satisfy a need for the customer. It is much more straightforward...

Every year new interfaces turn out in the realm of website design, yet it is the consistency of website composition that...

User Experience or "UX" This is the overall experience a user, customer, or audience member has with a product, service...