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The thinking, perspectives and approach behind
web design, development, content and marketing.

Lastest posts

What is the “Serial-position effect”? – The Psychology of Design (5/7)

The “serial-position effect” describes how items that are first and last in a list are more prone to be remembered t...

What is Jakob’s Law? – The Psychology of Design (4/7)

Jakob’s Law: "Users spend most of their time on other sites. This means that users prefer your site to work the same w...

What is Miller’s Law? – The Psychology of Design (3/7)

Miller’s Law predicts that the average person can only keep 7 (± 2) items in their working memory. History In 1...

What is Hick’s Law? – The Psychology of Design (2/7)

The Hick-Hyman Law: The time it takes to make a choice increases with the number and complexity of options. Hick’s...

The Psychology of Design

Psychology of Design. Why design and psychology go together? I’m going to start this off with a quote: “A user int...

Do web designers need to know how to write copy?

Copywriting is a very important part of any website and deserves attention. Like web design, too much, out of place, out...

Web Design & Development Product or Service?

Products - Products are Tangible. Products manage to satisfy a need for the customer. It is much more straightforward...

Importance of Consistency in Web Design

Every year new interfaces turn out in the realm of website design, yet it is the consistency of website composition that...

User Experience (UX): The Goals!

User Experience or "UX" This is the overall experience a user, customer, or audience member has with a product, service...

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