Web Design | 26th July 2019

Navigating Jakob’s Law: The Map to User-Friendly Web Design

Have you ever walked into a room and instantly known where everything was? That feeling of familiarity is not just comforting; it’s efficient. This is the essence of Jakob’s Law in the digital realm. But let’s not get ahead of ourselves—let me introduce you to an old friend, Jakob’s Law.

What Exactly Is Jakob’s Law?

Imagine you’re exploring a new city, but every street sign, shop layout, and traffic light works just like back home. That’s Jakob’s Law for the web. It posits a simple yet profound truth:

“Users spend most of their time on other websites. This means users prefer your site to work the same way as all the other sites they already know.”

The Sweet Spot of Standardization

Remember the last few websites you browsed? The logo snug in the top left corner, a beacon to take you home, no matter where you strayed. This isn’t just design; it’s a standard, a shared language in the vast web universe. Straying from this path demands a good reason because it’s about more than aesthetics—it’s about meeting expectations.

Building on Familiar Grounds

Jakob’s Law isn’t about stifling creativity; it’s about using the familiar as a foundation. By mirroring the basic structure of user expectations, we craft experiences that feel as intuitive as flipping your pillow to the cool side. It’s comfort in the unknown, guiding users with a hidden map written in the language they already speak.

The Tightrope of Design

Venturing too far from the familiar can be like telling your users to read a map upside down—disorienting and frustrating. A website that rebels against the norms risks losing its audience in the wilderness. Yet, the magic of Jakob’s Law lies not in mimicry but in innovation within boundaries. It challenges us to ask, “How can we be different yet familiar?”

Your Creative Compass

Our mission, nestled between the DIY enthusiasts and the architects of bespoke digital experiences, is to navigate these waters with precision. We’re not just building websites; we’re curating journeys with WordPress and Shopify, painting within the lines yet dreaming beyond them.

So, as you stand at the crossroads of innovation and familiarity, remember: The art is not just in the destination but in making the journey feel like coming home. How will you make your mark in the vast digital landscape while keeping your users’ internal compass aligned?

Psychology of Design:
What is Hick’s Law? (2/7)
What is Miller’s Law? (3/7)
What is Jakob’s Law? (4/7)
What is the “Serial-position effect”? (5/7)
What is the Zeigarnik Effect? (6/7)
What is the Halo effect? (7/7)