Web Design | 22nd July 2019 By

The Psychology of Design

Psychology of Design: Why Do Design and Psychology Go Hand-in-Hand?

Let’s kick things off with a thought-provoking quote: “A user interface is like a joke. If you have to explain it, it’s not that good.” — Martin Leblanc

The Question: How Can We Design Better?

As someone deeply involved in the design field, you’ve likely asked yourself this question countless times. But have you ever considered the role psychology plays in answering it?

The Designer’s Confidence

Great designers don’t just create; they make informed decisions. Gone are the days when “because it looks good” was a sufficient rationale. Today’s top designers can articulate the ‘why’ behind their choices. They don’t just ask, “Is this what you want?” They assert, “This is what you need.” And they can back it up with data and psychological insights.

The Human Element

It’s become increasingly clear that effective design is impossible without understanding human psychology. How people perceive, think, and feel significantly impacts their interaction with design elements, whether it’s a website, a product, or even a simple button.

What’s Next?

In the upcoming series, we’ll delve into key psychological principles that every designer should know. From the Gestalt principles to the psychology of color, we’ll explore how understanding the human mind can elevate your designs from good to great.

Your Thoughts?

What psychological principles have you found most useful in your design work?

Psychology of Design:
What is Hick’s Law? (2/7)
What is Miller’s Law? (3/7)
What is Jakob’s Law? (4/7)
What is the “Serial-position effect”? (5/7)
What is the Zeigarnik Effect? (6/7)
What is the Halo effect? (7/7)